Waseem El Tanahi
Founder & Managing Director
Waseem El Tanahi is the founder and Managing Director of Media Republic. Mr. El Tanahi has over ten years experience in marketing and PR gained through regional managerial positions held in the UK, UAE and Egypt. He specialises in a number of areas including consumer technologies, retail and private equity, in addition to real estate, insurance and publishing.
From 2000 to 2007, Mr. El Tanahi worked at several award-winning agencies in London, England; including Frank PR, and Indigo Pearl, where he handled communications for several consumer technology clients such as Sony, Logitech, Atari, and Gizmondo. Prior to founding Media Republic in Egypt in January 2009, he held the position of Account Director at a leading Cairo-based agency, followed by a Marketing Director position at Coldwell Banker Intercontinental Affiliates, where he was responsible for creating a comprehensive communications strategy to market the franchise in 35 countries across the Middle East and Eastern Europe.
Mr. El Tanahi also held the position of editor at The Insider Magazine and Real Estate News, before becoming the publisher of Cairo 360, the leading online magazine that serves as a critical guide to Cairo, Egypt. He graduated with honours from Richmond, the American International University in London in 2002, and has several CSE diplomas in management, corporate communications and journalism.
Rana Zeyada joined Media Republic in 2011. Zeyada previously held positions at various Cairo-based agencies including Tarek Nour DDB and Equinox where she worked with various international clients such as Mazda, Hyundai, EFG Hermes, and Azza Fahmy. Zeyada has managed the Gianaclis Vineyards account for Al Ahram Beverages since May 2011, and works on various other accounts including Bites Food Company, and Al Ismaeliya.
Reem El Waziry
Reem El Waziry joined Media Republic in March 2011. El Waziry began her career at Core Publications as a brand manager for Gmag magazine. Following 2 years in the this position she took on the role of brand executive at British American Tobacco where she was responsible for brand planning, budgeting, and campaign execution. El Waziry is the acting account manager for ID Vodka, Stella, and Heineken activities as well as the Fairmont Nile City and International Restaurants Group.
Senior Account Executive
Alex Mady joined Media Republic in February 2011. Before joining the company he previously worked at the leading digital agency, Samady Communications (A Vodfone company). Mady joined the company to work exclusively on the Gianaclis Vineyards account and since then has been responsible for executing marketing communications such as product ambassador creation, embassy relations, PR, and production logistics. Mady also handled several Stella projects for Al Ahram Beverages such as the Shobra Bar Hop, and Stella Le Monde Selection event creative.
Sherif Kamel started his career as a journalist in 2006 before getting into advertising where he worked as a copywriter at various agencies including TNA, and more recently Intermark. He recently joined Media Republic’s creative team to handle the requirements of its various portfolio of clients. Throughout his career, he has worked on Hyundai, Mazda, Pfizer, Glaxo Smithkline, and National Bank of Egypt amongst many others.
Senior Graphic Designer
Ahmed Samy is one of the lead designers working on the Gianaclis Vineyards account. He began his career as a designer at Middle East Times in 1997, followed by 2 years at Marcom where he worked exclusively on Mercedes Benz, and Bang & Olufsen. Since then he has worked at various agencies including Meric, U5/PMG where he worked on different accounts including Shell, BMW, and Ernst & Young. Ahmed Samy joined Media Republic in October 2010.
Ali Waheed joined Media Republic in 2011. He began his career at various agencies before moving to Core Publication as a senior graphic designer working on Campus and Gmag. Following 2 years there, he moved back to the agency world starting at HMD and ending as an Art Director at DNA Advertising designing creative in various positions for Fairmont Nile City, Wabi Sabi Sushi, Renault, Mahindra Auto, and Azza Fahmy. Waheed began working on the ABC account in December 2011 as work load increased.
2D & 3D Designer
Ahmed Morad joined Media Republic in January 2012 following 8 years experience as a 3D Animator at various companies including the Cairo Cartoon Company, and Marionette Animation. In his role at Media Republic he is responsible for 2D & 3D artwork for everything from storyboarding, to interiors, and 3D conceptualization of point of sale installations and marketing collateral. Morad works on various accounts including Al Ahram Beverages, and Financial Service Company.